Taste of Florence Private Food and Wine Tour


A delicious journey to discover the city’s must-see sights and must-have bites, our 3-hour foodie walk will put you inside the heart and belly of Florence.

Join your private guide and stroll from the Signoria Square to the Central Market, meeting the city’s top producers, and savoring at least 10 Florentine specialties such as cappuccino, Chianti wine, local cheese & cured meats, gelato and more – all included in the price! In the convivial company of your friendly food expert, you’ll be left with an unforgettable experience, a happy stomach and a heightened knowledge of Italian cuisine.
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    Why you'll love this

  • Eat your way through Florence & the historic Central Market
  • Sample at least 10 delicacies from the city’s top artisanal producers
  • Rest your feet at a favorite address for locals for a 1-hour seated lunch
  • Learn about the intricacies of Florentine cuisine from your expert guide

    What's included

  • More than 10 tastings of the city’s top-quality Chianti wine, cheese, cured meat, olive oil, pici pasta, gelato, and more!
  • A convivial private tour led by a knowledgeable local expert
  • A walking tour inside the iconic Mercato Centrale and central Florence

Price Details

Per person
Total price
Want to customize your experience? Contact our customer services team.
Traveling with a bigger group? Contact our customer services team for pricing and options.

Your guide

Our Florence food tours are only run by local foodies, by which we mean experienced food and wine industry professionals devoted to sharing their passion of Tuscan cuisine. Experts on the local gastronomic traditions and trends, they will take you to their favorite markets and artisanal producers, unveiling the stories and the processes behind each mouthwatering Tuscan delicacy.


5.0 / 5.0 - Based on 3 reviews
Last reviewed: December 12 2019
Why book with us
  • Flexible cancellation policy
  • Easy & secure booking experience
  • Real-time assistance with a local team
  • VIP skip the line access

  • Duration 03h00

  • Private Tour

  • Group Size
    6 max

  • Refund up to 48 hours

  • 3 reviews
From €249.00 per party
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Total price incl. taxes

The itinerary

The journey begins at the heart of Florence: Piazza de Signoria. You’ll pick up some schiacciata bread freshly out from the oven and wake up with some real Italian coffee as the locals do.

Passing by the city hall and the cathedral, you’ll arrive at the city’s beloved gastronomic center: Mercato Centrale (Central Market, or San Lorenzo Market). Forget about the upper-floor food court catering to tourists, the genuine local producers are hidden on the ground floor of the market. Your food expert will first take you to meet a passionate family who has been selling olive oil and balsamic vinegar for generations. You’ll sample some of their premium products artfully paired with local cheese and fruit.

After an optional lampredotto (tripe) tasting for the adventurous, rest your feet and have a seat at the local’s favorite osteria in the market. You’ll enjoy a warm welcome and some copious assortments of Florentine specialties, such as artichoke pickles, pici pasta, ribollita stew, cheese and salumi platter, paired with a glass of Chianti wine for each guest. Enjoy the convivial company as the guide explains to you the stories and culture behind these stars of local cuisine.

The savory meal is followed by an aromatic coffee and an ultra-fresh gelato. You’ll go back to the charming streets of Florence for a much needed stroll and search for the best handmade gelato. Besides a satisfied belly, you’ll end up with a list of great addresses in mind to explore or to come back again and again for the rest of your stay!

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